BOLIGMEDIET STANDARD TERMS OF CO-OPERATION

Updated 29.10.2025

1 Purpose and service

1.1 This agreement regulates the framework for co-operation between the parties regarding the provision of the service by Boligmediet to the customer.

1.2 Boligmediet’s service is designed to deliver leads to the Customer, consisting of private consumers who wish to receive offers from the Customer and other providers.

1.3 Boligmediet collects leads via Boligmediet’s physical services. Leads will themselves contact the customer’s company with information about the desired fulfilment of the task.

1.4 Boligmediet must do its best to obtain leads through Boligmediet’s physical services, but cannot guarantee that the desired number of leads will be fulfilled.

1.5 The Customer may not provide or share leads with any third party unless that third party is acting on behalf of the Customer. In such cases, Supplier shall have a data processing agreement in accordance with GDPR with the third party.

1.6 When a lead contacts the customer, the customer must explicitly state that the offer comes from the customer’s brand/company name, and the customer must not give the impression that the customer is acting on behalf of Boligmediet’s physical services. The customer may refer to Boligmediet’s services in relation to where a lead’s personal data comes from or how the service is operated.

1.7 The customer must comply with all applicable laws and regulations, including the Danish Marketing Practices Act. This includes an obligation for the Customer to (i) not use unfair or aggressive commercial practices and (ii) not make or deliver misleading actions, omissions or offers.

1.8 Customer has the right to contact the Lead at the telephone number and/or email address provided by the Lead to Customer. The Customer is in no way authorised to contact the Lead through any other contact details, unless otherwise agreed directly with the Lead.

2. Fees and invoicing

2.1 The fee for the provision of leads is set in the form of a subscription solution, unless otherwise stated. The price per subscription solution may vary for different types of leads and areas.

2.2 To ensure a smooth and efficient payment process, the customer is required to be enrolled in payment services (betalingsservice or leverandørservice) when entering into an agreement.

3. Warranties and limitation of liability

3.1 Boligmediet accepts no liability for negligence or omissions by third parties.

3.2 In no event will the Residential Media be liable for any indirect or consequential costs, losses or damages, whether arising out of the contract, tort or otherwise (including negligence), including, but not limited to, loss of revenue or profits.

4. Data protection

4.1 Both parties are independently responsible for complying with applicable data protection regulations, including GDPR.

4.2 When providing the service, Boligmediet acts as an independent data controller. Upon receipt of the service, the customer acts as an independent data controller. Any transfer of personal data when delivering leads or exchanging other information is made on the basis of a transfer from data controller to data controller.

4.3 Each party is responsible for its own processing of personal data. If a claim is made against Boligmediet as a result of the customer’s processing of personal data, the customer must indemnify Boligmediet.

4.4 Boligmediet is responsible for obtaining consent that fulfils the requirements of the GDPR from the lead for the purpose of enabling the customer to deliver its offer. If a lead chooses to withdraw consent or have data rectified, the Residential Property Company must notify the customer without undue delay and the customer must delete or rectify the lead’s personal data respectively.

4.5 Both parties must implement all appropriate technical and organisational measures to protect a lead’s personal data and, where applicable, use pseudonymisation and encryption to protect the personal data.

5 Intellectual property

5.1 Residential Media may use the Customer’s intellectual property to the extent necessary to provide the Service. Boligmediet may publish the Customer’s intellectual property (including logo and name) and a description of the Customer in Boligmediets physical services. If the Customer makes changes to its name or logo or other changes relevant to the description of the Customer, the Customer must notify Boligmediet. Customer warrants that it has the right to any intellectual property provided or made available to Residential Media.

6. Indemnification

6.1 The Customer must indemnify the Residential Media against any claims for damages, liability and losses, as well as for legal fees and costs that may be incurred as a result of the Customer’s breach of obligations, infringement of third party intellectual property supplied by the Customer or as otherwise stipulated in this agreement. The Customer’s obligation to indemnify applies regardless of the form of liability, be it strict liability or liability for negligence, in whatever form, on the part of Boligmediet.

7. Duration

7.1 This agreement enters into force upon approval and can be terminated individually by either party. Termination must be made in writing via e-mail.

7.2 This agreement may be terminated by either party with a notice period of current month + 1 month.

7.3 If the customer terminates the cooperation, Boligmediet must terminate the cooperation without undue delay with regard to clause 7.2. Throughout the entire cooperation period, Boligmediet reserves the right to a processing time of up to three (3) working days in connection with a termination. The terms of the co-operation agreement apply during the processing time.

7.4 The agreement may be terminated without prior notice with immediate effect if:

7.4.1.1 The Party is in material breach of the terms or conditions of this Agreement and the Party does not remedy such breach within thirty (30) days of receiving notice from the other Party specifying the breach and requiring it to be remedied; or

7.4.1.2 the Party goes into liquidation, whether compulsory or voluntary, for any purpose other than amalgamation or reorganisation as solvent, or is negotiating with its creditors or has had a receiver appointed for all or part of its assets or takes or becomes subject to similar action as a result of a debt.

7.5 Boligmediet may, without prior notice and with immediate effect, suspend the delivery of leads to the customer if Boligmediet has reasonable grounds to suspect that problems have arisen or will arise with the delivery of leads (for example due to technical problems) or payment of leads.

8 Delivery and Prerequisites

8.1 Delivery will take place approximately 3-4 weeks after the start of the collaboration

8.2 Boligmediet undertakes to deliver the agreed service without undue delay.

8.3 Delivery within the above deadline requires that the customer has approved a draft of their lead advert within 15 days.

8.4 If a different delivery time is desired, this must be agreed separately between the customer and Boligmediet.

8.5 The customer will be given the agreed lead advertisement for review before printing is initiated. The customer has 3 days to make objections or corrections after receiving a draft of the lead advertisement. The customer has 2 proofreading rounds of 3 days. Regardless of whether the partner has returned or not, Boligmediet can send the finished lead advertisement to print no later than 7 days after sending the first draft. If the customer does not submit the requested image or text material within three business days of the request, Boligmediet reserves the right to obtain the aforementioned material from the customer’s website and social media in order not to delay the process.

8.6 Distributions are based on the homeowners’ actual date of possession, once a month, as derived from publicly available records and/or cooperating data providers.
The date of possession is used as the primary reference point for determining when Boligmediet sends the magazine to new homeowners.

8.7 Boligmediet strives to reach all new homeowners in the respective area during the relevant period. However, deviations in the actual delivery may occur, including but not limited to addresses marked with “No advertisements (Nej-tak ordningen)”, registrations on the Robinson List (Robinsonlisten), or ordinary losses and discrepancies during distribution. Such circumstances are beyond Boligmediet’s control and do not give rise to any claim for compensation.

8.8 To optimize coverage, Boligmediet carries out reshipments to addresses that were previously excluded due to the “No advertisements (Nej-tak ordningen)” scheme. This typically occurs in the following month’s distribution if a change of ownership has taken place and the address is no longer subject to the scheme. The purpose is to ensure that newly registered homeowners who have recently taken possession of a property, and who may not yet appear on the updated “No advertisements (Nej-tak ordningen)” lists, receive the magazine as quickly as possible. As updates to the “No advertisements (Nej-tak ordningen)” scheme and the Robinson List do not always occur in real time, situations may arise where Boligmediet temporarily attempts to deliver to an address that is still registered under such (Robinsonlisten) schemes. This is done solely to maximize reach and always in full compliance with applicable legislation and data protection requirements.

8.9 The customer gains access via their digital dashboard to address lists showing the addresses to which the magazine has been scheduled for distribution within the customer’s selected area(s). The list reflects the addresses recorded by Boligmediet as distributed, based on the available data sources. For reasons of GDPR compliance, Boligmediet does not have access to identify the specific addresses that were excluded due to the “No advertisements (Nej-tak ordningen)” scheme. Accordingly, there may be discrepancies between the number of registered and actual deliveries, and the address list should be regarded as indicative only. Boligmediet cannot guarantee that all addresses on the list have received the magazine, and deviations between the stated and actual number of deliveries may occur.

9 Area Adjustments

9.1 Boligmediet reserves the right to merge geographic areas or split existing areas in order to ensure a high and stable volume of distributions to new homeowners.

9.2 Merging or division of areas may be carried out when deemed necessary to maintain sufficient distribution volumes, ensure geographic coverage, or optimize logistics. Such adjustments will always be made within the framework of the agreed cooperation and with due respect for the customer’s rights.

9.3 In the event that an area is divided, the customer is guaranteed full exposure in each of the resulting areas. This means that the customer’s advertisement will be included in every relevant distribution, ensuring that no reach or value is lost compared to the originally agreed area.

9.4 Area adjustments are considered a natural part of operational optimization and do not give rise to any claim for compensation, provided that the customer’s overall exposure and geographic relevance are maintained.

10 Benefit Programs

10.1 All companies with a partnership agreement with Boligmediet have the opportunity to participate in an exclusive benefit program. The benefit program consists of a selection of carefully chosen companies that, through Boligmediet, offer relevant services and products at advantageous prices for affiliated partners.

10.2 As part of the benefit program, the company agrees that selected partners may contact the company directly in relation to the program. The company consents to relevant business information, including contact details, being shared with partners for the purpose of administering and offering benefits under the program.

10.3 Certain partners may require a credit approval, which is a matter between the company and the respective partner.

10.4 Boligmediet is not a party to any agreements made between the company and the partners, and such agreements are independent of Boligmediet.

10.5 The company further agrees that new partners added to the benefit program may also contact the company directly under the same terms.

11 Miscellaneous

11.1 Confidentiality. Both parties must treat all non-public information received or accessed in connection with this agreement as confidential. Such confidential information shall not be published, communicated or disclosed to third parties or used for purposes other than those necessary to enjoy rights or fulfil obligations under this Agreement. Both parties will take reasonable precautions to protect the confidentiality of such Confidential Information.

11.2 Communication. If this Agreement requires a notice to be in writing, electronic communication will be sufficient.

11.3 Non-exclusivity. This Agreement is not exclusive and Residential Media may offer its services to anyone and share leads with other providers or companies.

11.4 Assignment. The Customer may not transfer the agreement to another party without the prior consent of the other party and/or Boligmediet. Boligmediet may transfer the agreement to an affiliate company or in the event of a sale of all or significant parts of its business. Such an assignment must be notified to the customer without undue delay.

11.5 Termination of agreement. Boligmediet reserves the right to close down a given area if there is a lack of partners or if the area results in a financial loss. In such cases, the partners in the area in question will be notified at least 14 days in advance.

12. Force majeure

12.1 A party shall not be deemed to be in breach of an obligation under the agreement if the party can prove that the fulfilment of the obligation has been prevented by a cause (other than overdue payments) beyond its reasonable control, provided that the party concerned could not reasonably have foreseen the cause at the time of entering into the agreement and could not reasonably have avoided or overcome it or its consequences (‘force majeure’). This includes, but is not limited to, strikes, work stoppages, accidents, acts of war or terrorism, civil or military disturbances, nuclear or natural disasters, and interruptions, loss or malfunction of utility, communication or computer services (software and hardware).

12.2 The party affected by force majeure shall notify the other party of the force majeure situation if the other party’s rights under this Agreement are affected by the force majeure situation.

13 Changes

13.1 Residential Media may revise this Agreement at any time by giving at least thirty (30) days written notice. If Customer does not accept the revised agreement, Customer must notify Boligmediet in writing within thirty (30) days of the notice.

13.2 The parties may agree in writing on changes to the agreement (e.g. geographical areas or other filtering) through electronic communication, e.g. e-mail. Boligmediet shall endeavour to respond to and handle any enquiry from the customer regarding change requests without undue delay. Boligmediet reserves the right to a processing time of up to three (3) working days after receipt of the enquiry. The terms of the co-operation agreement apply during the processing time.

14 Applicable law and dispute resolution

14.1 This agreement is governed by Danish law. For the avoidance of doubt, any choice of law or choice of law provision or rule (whether relating to Denmark or any other jurisdiction) which would result in the application of the laws of a jurisdiction other than Denmark will not apply.

14.2 Any disputes relating to the Agreement that cannot be resolved amicably by the parties shall be brought before the Danish courts with the Court in Næstved.